Twitter’s product leaders have their work cut out for them.
, in November. On Thursday, the company announced its latest changes, appointing three new consumer product leaders under the unit’s general manager, Kayvon Beykpour: Jay Sullivan, VP of consumer product, Arnaud Weber, VP of consumer product engineering, and Anita Butler, head of consumer design.
Twitter’s new product chiefs indicated that there hasn’t necessarily been a shift in strategy under Agrawal, but there has been a shift in how things get done. “Under Parag’s leadership, and he was very direct about this, our purpose and our mission as the conversation layer [of the internet] hasn’t changed,” says Sullivan, who now leads the consumer product teams under Beykpour.
A tentpole feature of this approach is called Topics, which shows related tweets around themes like a sports game or TV show. “I think one key part of the problem is that we have this amazing content on Twitter, which is often real-time and often very engaging, and we need to find ways to show that content to these new users once we understand what they care about,” says Weber.
The biggest Twitter product bet in recent memory is Spaces, its audio chat feature that was built in response to the rapid rise of Clubhouse during pandemic lockdowns. The company hasn’t shared general usage stats for Spaces yet, but Sullivan says that, in the last couple of weeks, there have been multiple Spaces about Russia’s invasion of Ukraine with over 100,000 listeners.
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