The two ended up on milk cartons and accelerated the “stranger danger” panic of the 1980s.
in 1980) should remain untouched by such violence. “So now the national media, the television networks and the national press are fascinated with an unlikely tale,” he wrote, “terror in Des Moines, of all places. We are on display, each one of us bit players in a drama that examines what’s wrong in a place that’s supposed to be so right.
. With their striking images of lost and endangered childhood innocence, these milk cartons confronted children and families gathered around the breakfast nook or dinner table, warning them of the dangers ostensibly threatening their way of life.The practice quickly caught on elsewhere, first throughout the Midwest and then nationwide. Chicago’s Hawthorn Mellody Dairy,, rolled out its own milk carton program in late 1984.
noted at the time, “They are the faces of the nation’s missing children, and their images are rapidly becoming fixtures of American culture.”This imagery helped justify a spate of new laws and cultural practices designed to keep children safe from “stranger danger.” Since the emergence of the milk carton campaign, virtually every child honored through local, state, and federal “memorial laws” intended to safeguard children and penalize “perverts” has been white.
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