Companies such as Wasserman, a global sports and entertainment agency, not only created a new division, The Collective, within the company to raise the visibility of women in sports, entertainment and culture, but have also been a change agent in the conversations taking place throughout the ind...
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Professional skateboarder and Wasserman athlete, Lacey Baker, competes at the 2019 X Games in Minneapolis. Baker’s presence with the agency’s new initiative, The Collective, is helping raise awareness for the sports landscape.
Thayer Lavielle, Executive Vice President, The Collective , Elizabeth Lindsey, President – Brands and Properties, Wasserman at the 2019 Ladies Only CocktailInternally, it is a central hub for the company’s internal areas of business, such as a research and insights center.
Two-time Olympic gold medal swimmer and Wasserman athlete, Simone Manuel, during a recent promotional photoshoot. Manuel is one of a number of the agency’s athletes lending their star power to a woman-focused initiative known as The Collective.It is a time in history where women are realizing as consumers, and as people, that they have a voice and are radically unafraid to use it. Bloomberg stated that women drive 70-80% of all consumer purchasing through buying power and influence.
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