Demand for more budget-friendly roll-on rollerball perfumes is up 207% so far this year over last year, followed by a 183% jump in cheaper perfume samplers, according to Pattern, an ecommerce platform that analyzes online product search data
During periods of economic uncertainty, consumer behavior experts say shoppers tend to alter their purchase patterns, especially for discretionary goods. They either switch to cheaper alternatives, cut back on how often they buy a product, or stop buying some products completely. Perfume is no exception to these trends, as cheaper variants are seeing sales shoot through the roof.
“Think of it as the new’ lipstick indicator of consumer sentiment,” said Hatch. A separate report from Circana, a market research firm, showed mini bottles emerging as the leading size of choice for fragrance buyers in the first half of 2023. The report, based on retailer point-of-sale data, said that mini-sized perfumes sales have outperformed the category, accounting for 38% of total fragrances sold so far this year, up from 35% last year.
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