Chairman of the Camera Nazionale della Moda Italiana Carlo Capasa answers the hard questions Italy’s fashion brand are asking now about the factory shutdown.
Italy’s already strict lockdown was made even stricter on Saturday night, when our Prime Minister Giuseppe Conte announced a country-wide factory shutdown—including all fashion factories. It was a shocking moment in what seems to be an endless series of shocking moments we Italians have had to endure to rid ourselves of the.
Sure, last week we sent a list of requests and proposals to the Italian government, asking for its help to transition this phase, which hopefully won’t last long. But it isn’t clear for how long the shutdown will be in place, and that obviously doesn’t make things easy; the situation is very much in flux. In theory, the shutdown should last until April 3—in this case, we’ll still be able to manage targeting our goals, presenting resort collections quite on time.
The situation certainly isn’t certainly easy. What, if anything, gives you hope and optimism at this moment? What gives me hope is how Italians are reacting—when we have to face the most difficult situations, we respond forcefully and creatively in the most unexpected ways. When we restart the engine, hopefully soon, I know that Italians will be up to the task. We’ll roll up our sleeves and we’ll do it. I count on all our designers and our entrepreneurs—they’re all fantastic, talented people, never afraid of any challenge, even the most difficult one.
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