Huda Beauty’s Huda Kattan is making the first investment from her angel fund in a sexual and feminine wellness brand called Ketish.
Huda Beauty’s Huda Kattan is making the first investment from her angel fund in a sexual and feminine wellness brand called Ketish, which is being launched by a former Huda Beauty product developer.
This is Kattan’s first investment through HB Angels, the angel investment fund that she set up when Huda Beauty got a minority investment from TSG Consumer Partners in 2017. Kattan has made several other investments through HB Investments, including in spa software Fresha. HB Angels falls under HB Investments.
For Ketish, Abbass said the brand inspiration stemmed from her experiences growing up as a Muslim, Arab-American woman in a household where sex and feminine wellness were not discussed. At 21, during her first trip to the gynecologist, she discovered she had cervical cancer that had been caused by HPV, she said.
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