In an era of flagship streaming services like Disney and Peacock, Hulu is caught in the middle.
By the end of 2020, Disney had bumped its 2024 forecast for Disney+ to 230 million to 260 million global subscribers. Each quarter for the past 2.5 years, Disney shares largely move up or down based on how many subscriber additions the company reports.CEO of Comcast Brian Roberts arrives for the Allen & Company Sun Valley Conference on July 06, 2021 in Sun Valley, Idaho.
As Hulu became a metaphorical appetizer for Disney+, it's also experienced leadership changes. Randy Freer served as Hulu's CEO from 2017 to 2020. In February 2020, Kelly Campbell replaced Freer as Hulu's head. Less than two years later, Campbell departed Hulu for Peacock. Disney executives have viewed Hulu as a way to keep Disney+'s price-value proposition clear. Some at Disney have seenas evidence that the world's biggest streaming platform offers too much content at too high of a price — a similar issue to what has led millions to cancel cable TV, according to people familiar with the matter.
But if Hulu simply becomes a tile within Disney+, similar to HBO within HBO Max, it's fair to question the service's long-term value. As Greenfield noted, Disney is already able to put parental controls around adult themed content on Disney+."Disney has built one of the top global streaming platforms in Disney+," said Miller."Hulu could be Comcast's answer."
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