In a not-terribly-shocking development, Disney is raising prices at Hulu, following other increases in recent months at ESPN+ and Disney+. Effective October 8, the basic, ad-supported version of Hu…
Effective October 8, the basic, ad-supported version of Hulu will go from $5.99 a month to $6.99, while the ad-free tier rises a dollar to $12.99.or Hulu’s live TV service. It is the first update of Hulu’s pricing since an interesting combo move in early 2019, when the monthly cost of the basic tier dropped $2 to $5.99.
Disney, which is now more than halfway toward its 2024 subscriber goal, has not been shy about raising prices. As Netflix has shown, scale only increases pricing leverage. The prices for Disney+ and ESPN+ have increased by a dollar in recent months. The Disney bundle also rose by $1 in March, and last December a hefty $10-a-month hike boosted the monthly price of Hulu + Live TV to $64,99.
subscribers by 2024. The company took full operational control of Hulu in 2019 after closing a $71.3 billion deal for most assets of 21st Century Fox and then buying out Comcast’s stake in the joint venture.last month turned in the best opening weekend of any Hulu film to date, and a sequel is on the way.
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