Hyundai And Genesis Become Latest Brands To Warn Dealers Over Markups | Carscoops carscoops
While the government doesn’t seem to have the will to act, a number of automakers have beenThe latest are Hyundai and Genesis, which told dealers that customers are voicing their “displeasure with certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand.” The letters, obtained by
The automakers said these tactics have resulted in sale prices “above” and “in some cases way above-MSRP prices.” The brands went onto note this risks damaging their “long-term ability to capture new customers and retain loyal ones.”
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