The updates are free for millions of Hyundai and Kia vehicles that are missing a key anti-theft device, an issue that was exploited on social media and led to rampant theft of the cars.
In September the Highway Loss Data Institute, a unit of the Insurance Institute for Highway Safety, found that Hyundais and Kias without immobilizers had a vehicle theft claim rate of 2.18 per 1,000 insured vehicle years. The rest of the industry combined had a rate of 1.21. An insured vehicle year is equal to one vehicle insured for one year.
A TikTok social media challenge put a spotlight on the vehicles' lack of an immobilizer and resulted in at least 14 reported crashes and eight fatalities, according to the NHTSA. The challenge shows TikTok viewers how to hot-wire Kia and Hyundai cars with a USB cord and a screwdriver.
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