I helped launch an 'Uber for lawn care' startup that failed miserably. This is exactly how I knew when to give up — and how we were able to pivot to launching a multimillion-dollar company within the same year
simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.David Jackson is a founder of one of those failed startups. He co-founded Roost,"basically Uber for lawn care," in 2013.
David Jackson is one entrepreneur who isn't ashamed to admit that his startup — a company called Roost, which he describes as"basically Uber for lawn care" — bit the dust despite the best efforts of he and his business partner to keep it alive. "Roost worked well for a while," said Jackson."But when something went wrong, the homeowners would call us directly and want us to fix it, as opposed to calling the landscape company." As the startup grew, customer service began absorbing more and more of the co-founders' time and resources, eliminating whatever small profit margin they might have made.
"When we originally started FullStack, we had no idea it would grow as quickly as it has," said Jackson."We thought that best-case scenario, maybe we could build a small five- or ten-person consulting firm." But they far exceeded that original vision. In the five years since they launched FullStack, the company has grown to 60+ employees, with continued expansion projected in the future. The firm has also been able to grow profitably without taking on outside investment.
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