I'm a beauty influencer who's gone on several brand trips. It may look glamorous, but they can be loads of work and I've experienced inequality on the job.
This as-told-to essay is based on a conversation with Cynthia Victor, a 24-year-old content creator based in New Jersey.The summer of 2020 is when I really took on content creation after moving back in with my parents during lockdown.of matching my makeup to random household items. I would find things like Jenga blocks, peacock feathers, and milk cartons to model my makeup after, and I went viral pretty quickly.
I grew up watching YouTubers go on brand trips to places like Bora Bora and Bali, so I knew that TikTokers would soon be invited to do those types of trips too. Now, in May 2023, I've been blessed with so many.I started off doing staycation trips with brands like a one-night stay in New York with Nars Cosmetics and going to Austin with skincare line Drunk Elephant. My first time out of the US with a brand was a trip to Turks and Caicos with Tarte Cosmetics.
The teams will even send a car to your house or pay for an Uber to the airport, and 99% of the time you're flying first class.In the contracts we sign before attending, there are often several legal terms of the deal we have to agree to. They range from no profanity to simply agreeing not to harm others on the trip.
There's always a lot going on. We wake up super early to watch the sun rise, then there's yoga, breakfast, lunch, and filming get-ready-with-me videos. And, each of those events requires its own outfit.
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