Kevin Merida rode a stellar career to helm the L.A. Times. Hopes are high that he can ensure its future looks brighter than its tortured past.
in 1993. He covered Congress and politics, worked as a features writer and columnist, and then climbed the ladder in various management roles. By 2013, he was the’s digital transformation, which took flight under Jeff Bezos.
In 2015, a dream job presented itself. ESPN, part of the Walt Disney Company, was launching a website called The Undefeated, which would cover race and culture through the lens of sports. They wanted Merida to run it. Under his stewardship, The Undefeated sizzled as a sort of cross-platform corporate start-up, churning out podcasts, events, TV specials, and a music collaboration with Disney’s Hollywood Records.
Back at ESPN, Pitaro had conversations with Merida about what it would take to keep him. At the same time, Merida was approached about the possibility of running ABC News, also owned by Disney, where network president James Goldston had recently stepped down. However, by midspring it was clear that Merida’s heart was in L.A. Disney chairman Bob Iger got on the phone with him to talk it all through.
or ESPN or anywhere else, was his varied set of qualifications. Decades of traditional mainstream journalism experience. Proven digital smarts. The ability to thrive both in a start-up environment and the bureaucratic minefields of a major media company. A Black journalist flourishing in an industry that has belatedly put a premium on diversity following decades of neglect. When you look out across the landscape, there still aren’t a whole lot of Kevin Meridas at the very top.
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