From his days as a teenage hustler in the Bronx to his endless career revivals, Fat Joe tells all in our new interview
“I went out there with no shirt on,” he says. “Fuckin’ America loved it. I might have been the first Lizzo. I came out that motherfucker and they lost it. Sales started going up. Everything was rising to the top.”
He knew he was torching his career when he sided with Ja Rule and Irv Gotti – who brought Joe in for ‘What’s Luv?” – when“When everybody else else ran away from them,” says Joe, “I stood closer because of my loyalty, and them helping my career, saving my life at the time. I go down with the ship. You had to pick a side. If you did business with 50 who was the rising biggest rapper in the world, you couldn’t do business with Fat Joe.
Michael Jordan himself called him to a cancel a Fat Joe sneaker after Fat Joe and 50 Cent’s feud went public at the 2005 VMAs. “I get the call like ‘Big Joe, yo, I’m not into all that controversy,'” says Fat Joe, who writes of losing at least 20 million dollars because of the incident. “It’s different now. I watch how [DJ] Khaled designs his sneaker and he meats with the design team. [Back then], it was Michael Jordan in the meeting. Michael Jordan was the coolest in the world. He still is. He just ain’t into the controversy.”“He knows how to put the music together, structure it,” says Joe.
“He didn’t even want to do it on ‘Deep Cover,'” Joe says. “It was a joke to him. I forced him – ‘I’m telling you Pun…’ but I didn’t know it was t
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