We check out the new Tesla Model 3 Highland and voice our opinion of the newest Tesla. It's better than the old Model 3, but is it good enough?
Even a few days into the public portion of the show in Munich, the sedan once codenamed “” consistently drew flocks of awe-struck civilians and employees of competing automakers alike. A Tesla rep told me they’d been overwhelmed by people from all over the world queuing up to see the car. Frankly, I’ve never seen this much hype around what’s basically a facelift for a six-year-old sedan.
What was truly unexpected was that the new Model 3 was there at all. Tesla famously eschews advertising, and it also hasn’t had a presence at most auto shows in several years. Seeing Teslas at an event like this, with an actual communications team and marketing folks walking around and talking to people in white Tesla-branded button-down shirts, was a bizarre sight to behold.
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