Life is expensive when lived through SoftBank firms including Uber, WeWork, and Oyo — and the services are far from perfect.
SoftBank's partners all seem to share in this big thinking. Uber wants to kill the car, Uber Eats wants to kill the kitchen, Oyo wants to change the way you use hotels forever, and WeWork wants to transform office working as we know it.
But given it's 2019, we're only a decade into this 300-year vision and it's a little hard to see how successfully SoftBank and its portfolio are bringing this radical change. To investigate, I spent a day living, working, and eating products from SoftBank-funded companies, to see if I could glean some insight into this vision of how we'll all live. Not all SoftBank-funded companies offer products in the UK, so I mostly stuck to using Uber, co-working space firm WeWork, hotel firm Oyo and workspace chat service Slack.
but, if apps continue to stick full English breakfasts and pancakes in their top recommendations, we'll have a public health crisis on our hands. Meanwhile, Oyo's promise standardised service left me in a room with lovely towels, but a broken bathroom fan, an apparently malfunctioning radiator, and a cracked window.
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