“There is nothing as intoxicating as possibility, and the promise latent in every beauty consumable, no matter how tackily packaged or how ludicrous its claims, is matched only by the near guarantee of equivalent disappointment”
Photo-Illustration: Jamie McCarthy/Getty Images I Think About This a Lot is a series dedicated to private memes: images, videos, and other random trivia we are doomed to play forever on loop in our minds.
Sharing such recommendations is, of course, what helped Weiss build a business that raised almost $100 million worth of funding in five years. I do not mean to condescend to you, because I am far from an Emily Weiss scholar. But in case you need a primer: She founded her cosmetics company Glossier after creating a colossal lake of goodwill with her beauty blog, Into the Gloss. That’s where she published her “Little Wedding Black Book,” a.k.a.
What’s most fascinating to me about Weiss’s account of her semi-successful, multi-month struggle is that it in no way bruises the bloom of hope growing in our hearts about the aesthetic heights we might achieve under the correct circumstances.
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