Want to know a secret? I've been using the makeup collection for months — and I'm obsessed with it.
hit my desk daily. So what makes a palette stand out and worth a trip home with me? The answer was a mystery until a few months ago whenNorvina, formally known as Claudia Soare, is Anastasia Soare's daughter. She's also the president of
, and, in my opinion, one of the most-beloved makeup moguls in the beauty business, thanks to how open she is with ABH fans and how hands-on she is with everything concerning the brand.. And while that one was incredible, this new one is truly some next-level beauty. Norvina shared a look at the palette with fans last night and revealed that she has been working on this for a while now.
The case is a beautiful purple shade with the ABH x Norvina logo on the outside. The 25 shades include mattes, shimmers, neons and transition colors, and instead of giving them all fancy names, she stuck to naming the shades by row and number . As I mentioned, beauty editors enjoy the blessing of trying products months before they hit the shelves and become available to consumers. I've been using the palette for months now, which means I got pretty familiar with its pigment levels, colors, formula, and packaging. And guys, this palette is. At first look, the packaging could feel big and overwhelming, but once you open it and see the mirror and how big the pans are, the overall size doesn't really matter.
Norvina is aware this palette is different than her original launch with Anastasia; that one was definitely more of a day-to-day palette, while this one is more for the makeup lover that admires colors and intensity. For me, however, this is the ultimate go-to palette. I normally stick to neutrals and bronze shades on my eyes, but
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