You know what’s impressive about A.I.? How many meaningless claims companies, politicians, and Twitter randos can make about it.
You can already see the machine at work. Corporations, politicians, threadbois, and “thought leaders” are probing and prodding, searching desperately for ways to use surging curiosity about all things artificial intelligence to mask problems, gain favor with the public, and monetize attention. Amid real technological progress in the field , they’re forging a broad, cynical, and craven A.I.-PR industrial complex that’s just now coming into focus.
This A.I.-PR industrial complex is growing larger and worse than its predecessors—even crypto!—because the technology is making anything seem possible. With so much opportunity, vacuousness fills the gaps, and exploitation follows. Random academics are hitting the speaking circuit to declare ChatGPT could turn us into paper clips. Middling politicians are writing implausible bills hoping to land on the Sunday talk shows. And CEOs are using A.I.
Take IBM, for example. Just this week its CEO Arvind Krishna said his company would pause hiring for back-office roles that A.I. might replace,
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