Renting clothes is a more sustainable way to keep your closet feeling fresh
As a lifestyle journalist for the better part of two decades, keeping up with the latest clothing trends has been part of my job. But over the past five years, I started getting into a rut. Having become more aware of fashion’s impact on the environment, I made the choice to opt for more sustainable solutions in fashion. And because of that I started to feel like a hypocrite whenever I would swipe my card on new purchases.
And even traditional retail brands are getting in on the action. In the U.S., Anthropologie, Banana Republic, Urban Outfitters, Ann Taylor, Vince and more have all added clothing rentals to their offerings. Famed department store Bloomingdales recently announced that it’s getting into the clothing-rental game, starting with subscription boxes that will be launched in September 2019.
Reheart Reheart is an online clothing-rental service that was started by and for a group of diverse millennial women. The idea is this: We only use one-third of the items in our closet on a regular basis, so why not rent out the pieces worn less often and give them a new life in someone else’s wardrobe?
The Fitzroy I recently had a big, beautiful bash to attend, so I popped into The Fitzroy in Toronto’s West End to try on a few frocks. What started as a roaming retail pop-up shop in 2011 turned into a sustainable dress and accessory rental service in October 2016.
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