Straightforwardly tweeting about killing Mr. Peanut is not a good troll
Photo: A.J. Rich/Getty Images On Monday morning, Vice, a countercultural publication that does spon for Bank of America, continued its rebellious streak with a blog post headlined “I Was Banned From Twitter for Threatening to Kill Mr. Peanut.” In it, the writer Luke Taylor describes his months-long campaign of tweeting at Mr. Peanut, the upper-crust, monocled mascot of Planters nuts. The tweets and the blog post, from what I understand, are both intended to be funny.
On some parts of Twitter, this ignited a debate. There was pushback from certain corners, arguing that tweeting these things at Brand Twitter is like going to a fast-food joint that one hates to yell at a cashier — right idea, wrong target.
I get where both sides are coming from. What has been left mostly unsaid in this debate is that this Mr. Peanut bit is simply not a good troll. In a Venn diagram where the two circles are labeled “is funny” and “makes someone’s day worse,” trolling falls at the intersection. It has to accomplish both of these things in order to be an effective troll. Taylor has only accomplished the latter.
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