IKEA on Tuesday started selling its products on Alibaba's Chinese e-commerc...
) Chinese e-commerce platform Tmall, the first time the world’s biggest furniture retailer has sold through a third party in its 77-year history.
IKEA said it saw its virtual store on Tmall - initially a six-month test across the east coast provinces of Jiangsu, Zhejiang and Anhui, and the city of Shanghai - as a complement to its own stores, online store and shoppable app. The trial marks another attempt to adapt to rapidly changing shopping patterns for the group, which until a decade ago almost solely relied on its giant out-of-town warehouse stores.
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