Ikea wants to build homes in Britain that cost what the buyer can pay

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Ikea wants to build homes in Britain that cost what the buyer can pay
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By building homes in a factory and assembling them quickly, the project could demonstrate one way to ease acute housing shortages that help drive up prices until they're out of reach for average earners.

Worthing, a town in southern England, is considering a plan to work with developer BoKlok, a joint venture of Ikea and Swedish construction company Skanska.The development would be BoKlok's first in the United Kingdom since a previous project fell flat during the global financial crisis. The group, whose name is Swedish for"live smart," has built more than 11,000 homes throughout Sweden, Finland and Norway.

Local councilors said in a statement that the project would let Worthing rapidly build homes that meet standards for quality. A spokesperson told CNN Business that BoKlok's modular housing — or homes that are made of fitted sections that can be made off site — would be particularly helpful in Worthing, which has limited land. Three times as many homes could be built in the area compared to a traditional development approach, he said.

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