Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch

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Il Makiage Invests in Hyperspectral Imaging Ahead of Wellness Launch
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The AI technology allows for more in-depth analysis of skin and hair features including “mapping out melanin and hemoglobin content of skin based on a selfie.”

Il Makiage is betting on hyperspectral imaging software as it builds out two stand-alone brands, the first of which will bow this year.

Voyage81, whose technology is available via app and eventually, a hardware version, allows for more in-depth analysis of skin and hair features. Its software can “depict facial blood flows” and “map out melanin and hemoglobin content of skin based on a selfie,” said Dr. Boaz Arad, cofounder and chief technology officer of Voyage81.“This is a game-changer for beauty and wellness overall,” he said.

Holtzman attributes the company’s growth to its investments in proprietary technology, its product formulations and its online customer experience.

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