Illinois will soon outlaw advertising for firearms that appeals to children, militants or others who might later use the weapons illegally. Gun-rights advocates say the plan, which Gov. J.B. Pritzker has pledged to sign, is unreasonably vague.
The maker says it is deliberately made smaller, with added safety features, to fit younger shooters as they learn from adults how to safely maneuver such a weapon. Raoul says it’s marketed to children and potentially entices them to skip the adult supervision and start firing.
“We’ve gone after the marketing that has historically driven up the consumption by minors for those products that are harmful to them,” Raoul said. “The firearms industry shouldn’t be immune to the standards that we put on other industries.” But the federal law does allow legal action if a state explicitly names firearms and conduct by their manufacturers in state law, which is what Raoul’s plan would do. He won over lawmakers by showing them advertising they decided was over the line.
Raoul said he doesn’t have any gun-makers “in the so-called crosshairs. ... It’s not our interest to go fishing.” A violation of the law could draw a $50,000 fine, but more important to the attorney general is the possibility of a court-ordered injunction. Still, Raoul hopes the law deters questionable practices and no legal action is necessary.
That notion — and the question of advertising toward children — were included in an executive order from President Joe Biden in March to stop violence. It included expanded background checks and use of red-flag laws. Biden also encouraged the independent Federal Trade Commission to produce an analysis of how gun-makers “market firearms to minors and ... to all civilians, including through the use of military imagery.
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