In addition to a private concert at the Dolby Live Las Vegas performance venue, the company drove demos of Atmos for cars in the Mercedes‑Maybach S‑Class.
This week at CES, Dolby has been promoting Atmos, initially launched in 2012 for movie theaters, as an immersive sound format for music, and, more recently, the company has been working to expand its reach into live venues and cars.
On the latter, Atmos will first be available in the new Mercedes‑Maybach S‑Class, as well as the EQE, EQE SUV, EQS and EQS SUV. This week in Las Vegas, Dolby is demoing the power of the format with select cars including the luxury Maybach, which has 31 speakers and subwoofers in the seats.
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