The two-day festival will take place in Las Vegas during the Specialty Equipment Market Association’s annual automotive trade show.
Wayne Sermon, Dan Reynolds and Ben McKee of Imagine Dragons perform onstage at the Fourth Edition of the Bud Light Super Bowl Music Fest presented by On Location held at Footprint Center on February 11, 2023 in Phoenix, Arizona.The world’s largest automotive trade show is launching a music festival next month, bringing together live entertainment and car culture in Las Vegas.
“And as soon as we opened it up, the consumer wanted to know how they could be part of the event,” Gattusto continued. “So we started to think how we could really engage consumers and have this complete distribution cycle where you’ve got manufacturing, distribution, and end-user all in one place. So we created SEMA Fest with an eye on automotive activation tying in another passion — live music — that would help our industry with growth.
“Everybody remembers the first time they drove their car all by themselves — it was all about driving in the car, but also what you were listening to on the radio,” says Gattuso, who hired California talent buyerto book the festival. “We really got positive response from both the industry and the public at large and we’re excited to see it all come together in November.”and Dead Sara.
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