According to Imax chief executive Rich Gelfond, the box office power of Disney/Marvel’s Shang-Chi And The Legend Of The Ten Rings should lay to rest the question of moviegoers’ willingness to retur…
'Shang-Chi' To The Moon: Marvel Asian American Superhero Movie Wraps Labor Day Weekend With Record $94M+ & Best Monday During Pandemic
“I think this is an an inflection point,” he said, notwithstanding the spread of the Delta Variant. He reiterated what theater executives have been saying since cinemas reopened with strict health protocols in place – that they’re safer than lots of other venues.“The experience not like a live event or concert or sports. It’s a pleasant social experience where the risk are fairly low.
“In places where people feel safe … the results have been there. I think the pent up demand [for live moviegoing] has been a little bit masked in the United States because of the hybrid and day and date, and piracy. I think that has obscured the demand,” he said. “People say, ‘Hey, we could watch at home or rip it of one of these pirate services.’”stellar opening weekend that beat expectations but lost ground today in a down market.
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