Imax on Thursday confirmed it will delay the release of its Lunar New Year movie slate in China amid a virus outbreak
"The safety of Chinese audiences is our top priority," Imax said of supporting the industry decision to postpone the release of films on its giant screens.
"The safety of Chinese audiences is our top priority. Imax supports the decision to postpone the release of the Chinese New Year film slate and believes it to be the best course of action in an unfortunate situation," the giant screen exhibitor said in a statement. Chinese New Year is the biggest blockbuster period in the world by far, and the coming week was expected to generate as much as $1 billion in ticket sales revenue.
"We have every expectation that these films will be released in 2020 and that audience demand for these releases will remain high. Our thoughts are with the Chinese people, for whom we wish a swift resolution to this issue and a safe and healthy Chinese New Year," Imax added.
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