As ‘Jumanji: The Next Level’ hits cinemas, this U.S. theater chain hopes to fill seats with the promise of an immersive experience. More here:
LOS ANGELES - Moviegoers have been offered rolling seats, 3D glasses and even rain and smells in recent years as theater chains seek to fill seats.
“It makes you more engaged in the film in a very immersive way so it sets the mood throughout the entire auditorium,” Russell told Reuters Television. Moviegoers will be charged an additional $6 for the experience, which CGR Cinemas plans to expand to other theaters around the United States. “The films on ICE must be the films that have action, color and movement,” said Jocelyn Bouyssy, managing director of CGR Cinemas. “It really needs movement of the camera - ‘Mission: Impossible,’ ‘Jumanji,’ films like that.”
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