Schmear It has bought out Philly Bagels — a major change for both the buyer (taking over a bakery) and the seller (a new, laid-back life on a farm in Cape May).
Last week, Fine bought Philly Bagels from Wagner.as he learns the baking side of the business. Schmear It’s shtick, based on creative spreads , had been exclusively retail.
For Wagner, 40, the sale of the business founded in 1996 by his father, Michael, means a wholesale life change. He, his wife, Julie, and son have moved to Cape May, where they plan to do permaculture organic farming and open a small bagel cafe. They’re expecting a second child next year. Michael Wagner now lives on a farm in Pennsylvania. There’s also still a Wagner in the bagel business. Aaron Wagner’s sister, Lesley, owns the Bagel Spot in Cherry Hill, founded by their grandparents, Miriam and Norman Fleischman.
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