Grant stakeholders real decision-making power.
TweetShareShare Over the last few years, it’s become trendy for organizations in the social impact space to tout their commitment to “co-design” — or the practice of involving stakeholders in designing processes, products, and services. In education, especially, co-design is often billed as a more strategic means of empowering communities.
The problem with co-design today. Soliciting feedback, building consensus, considering diverse perspectives, designing with the end-user in mind: these things are helpful, and generally always a good idea. It makes the stakeholders feel involved and valued, and lends important insight to the organizations. In this sense, theoretically, co-design can be very powerful. We should all be co-designing all of the time.
A better kind of co-design. Instead of aspiring to the low bars that have been established beneath the umbrella term “co-design,” designers and organizations should aspire to a more meaningful ideal: “co-founding.” This serves to create a more robust and literal partnership. It’s beneficial for both stakeholders and the organizations working to serve them. Why? Because happier stakeholders can influence better outcomes. An end result that truly meets the community’s needs.
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