Several retailers are working on using camera and sensor technology to increase the amount of data they can collect on shoppers in-store:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence E-Commerce Briefing subscribers.Walmart is opening a store augmented with AI. Dubbed"Intelligent Retail Lab," this experiment is taking place inside a 50,000-square-foot Neighborhood Market grocery store on Long Island, Phys.org.
Walgreens is testing cooler doors with cameras and sensors. These augmented cooler doors have been installed at six stores in Chicago, New York, San Francisco, and Bellevue, Washington. They feature a camera located above the door handle and have video screens in place of the usual see-through glass. The cameras are capable of guessing age and tracking irises, but Walgreens says these functions are off.
For example, the Kroger locations testing cameras have screens attached to shelves that can show ads and discounts, and these could be tailored to characteristics — like gender or age — determined by the cameras. The screens on the coolers Walgreens is testing could be used for the same purpose.Retailers need to be careful how they implement this technology, lest they alienate customers or draw regulations.
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