In the Always-On Economy, Workwear Is Getting a Fashion Upgrade

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In the Always-On Economy, Workwear Is Getting a Fashion Upgrade
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As technology has stretched the boundaries of labor, the rules of what to wear to work (and what even qualifies as work) have become less clear.

Author:Rachel del ValleUpdated:Dec 9, 2019Original:Dec 9, 2019Every time I hear someone bemoaning their lack of productivity or extolling the benefits of a "flow state" I think of a monologue from Anton Chekhov's "Three Sisters". Irina, the youngest and most idealistic of the titular siblings, wakes up one morning with the sudden belief that she can find meaning and happiness in life through work.

Upmarket workwear options have appeared in traditionally uniformed industries, too. For hospitality workers, there's Tilit, which recently collaborated with chef Missy Robbins to design a jumpsuit that "goes seamlessly from workwear to the street." For those in healthcare, there's Figs, which offers medical professionals an attractive, wear-everywhere alternative to scrubs.

Then and today, McClendon says, when workwear forms are adapted into the mainstream, the associated imagery constructs a fantasy of labor that takes "the hard work out of the equation." While the idea of clothing supporting a lifestyle isn't new, the kind of lifestyle that's enabled by workwear-inspired garments is. In an always-on economy, pencil skirts and blazers seem impractical next to sturdy, wrinkle-resistant pants and easy-to-layer puffer vests. If you're going to be working all the time, you might as well be comfortable.

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