Juventus went all out to bring Cristiano Ronaldo to Italy three years ago. As he departs for an emotional return to Man Utd, was the Ronaldo experiment a success, or a failure?
Mr. Champions League had now arrived to deliver the one trophy to the one club who not just craved it, but needed it more than any other in Europe. A team who hadn’t won it since 1996, and lost umpteen finals in an attempt to win another one.
In his three years at the club, Juve’s accumulative social media following doubled, from 50m to 113m followers. Ronaldo ultimately brought eyeballs to Serie A, and on this front he was an unequivocal success.... [+] The round of 16 second leg comeback against Atletico Madrid in March 2019 will likely be regarded as Ronaldo’s greatest moment in black and white, overturning a two-goal deficit by his sheer force of will. The three Champions League journeys all ended in immensely underwhelming circumstances. Eliminations against Ajax, Lyon and Porto weren’t in the script and what neither party signed up for.
The end product was a highly disjointed team that dug its way out of games based purely on moments of individualism. For a club that could seemingly do no wrong on the transfer market in the earliest years of the 2010s, the summer of 2016 was a turning point.
Yes, Ronaldo’s insistence on playing where he wanted ultimately hurt the side, especially under a system-driven coach like Sarri. But the chronic mismanagement of the club over the last five years hamstrung the club’s ultimate goal of winning the Champions League far more than Ronaldo’s mammoth wages did.
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