Over 450 employees competed in Moncler's first-ever hackathon yesterday – and the winner will get to go to NASA Research Park in California.
MILAN — “Innovation sprouts and grows when there’s no fear of making mistakes,” said Moncler chief executive officer and chairman Remo Ruffini in kicking off the first Moncler Hackathon held here Thursday.
“Solutions can rarely rely on just one mind, the culture of innovation lays in the ability to work together,” Ruffini said, adding he expected the event to provide unusual solutions. Capping off the 24-hour event, on Friday, 21 projects will be submitted to the jury, including the five presented by teams from the overseas regions, such as South Korea, Japan, the U.S., EMEA and Latin America. The four shortlisted projects, winners of the Hackathon Prize, will then be assessed by the 4,155 Moncler’s employees through a dedicated platform and the Digital Award will be bestowed on the winning team in December.
“You are already building up the company’s digital culture,” said Roberto Eggs, Moncler’s chief marketing and operating officer, addressing the audience. “Technology is an enabler but it doesn’t suffice — you are the first value and know-how of this company,” he added.
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