San Francisco-based audio startup Mixhalo has raised a $10.7 million Series A round of funding as it sets out to use earbuds and mobile phones to improve the audio experience at concerts and other …
has raised a $10.7 million Series A round of funding as it sets out to use earbuds and mobile phones to improve the audio experience at concerts and other live events.
Mixhalo is the brainchild of Michael Einziger, who is better known as the guitarist, co-founder and songwriter of Einziger’s idea was to take that pristine master audio signal, and send it straight to the phones of concert attendees. He got lots of encouragement for the idea both from tech industry insiders and musicians, and ended up talking to folks from the network vendor Meraki about a path forward. One of the main challenges was Wifi networking. “At a big event, it always sucks,” said Ruxin.
The resulting solution has been tested in a variety of environments over the past couple of months. Metallica, which was among the investors for an earlier seed round, took the technology on tour, and served up a special mix for attendees looking to zero in on individual band members. Aerosmith used it for its residence in Las Vegas. Pharrell Williams, another early investor, used it for his “Something in the Water” festival. Tech blog Techcrunch tapped Mixhalo for its Disrupt conference.
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