India needs to reduce ecommerce restrictions to revive economy: Amazon executive

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India needs to reduce ecommerce restrictions to revive economy: Amazon executive
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India needs to encourage ecommerce and reduce red tape to help small businesses ...

HYDERABAD - India needs to encourage ecommerce and reduce red tape to help small businesses sell online and export goods to help revive sagging domestic economic growth, a senior Amazon.com executive said on Wednesday.

India revised its ecommerce rules in early 2019, creating hurdles for Amazon and rival Walmart Inc’s ecommerce subsidiary, Flipkart. He said Amazon’s push to get small and medium businesses in India to export has resulted in more than $1 billion in exports and it expects this to exceed $5 billion in the next three years, but red tape is holding some businesses back.

India’s revised ecommerce regulations, along with its push to compel multinationals to store data locally, have irked the U.S. government and heightened trade tensions between the two countries. India has argued the rules are aimed at protecting interests of its small traders and also its citizens’ privacy.Amazon’s launch of a new campus in India comes just months after the Seattle-based company scrapped its plans to build a major outpost in New York, blaming opposition from local leaders.

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