India’s Coffee King Struggled to Flourish Off an Elusive Middle Class

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India’s Coffee King Struggled to Flourish Off an Elusive Middle Class
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The apparent suicide of the entrepreneur behind India's biggest chain of coffee shops, Café Coffee Day, has highlighted the struggle of companies seeking to prosper on the back of India’s fast-expanding but financially strapped middle class

NEW DELHI—V.G. Siddhartha sought to transform his Indian coffee-shop empire into a global success story. His apparent suicide has instead highlighted the struggle many companies experience seeking to prosper on the back of India’s fast-expanding but cost-conscious middle class.

The body of Mr. Siddhartha, 59 years old, founder of India’s biggest chain of coffee shops, Café Coffee Day, was found on Wednesday floating in a river in southern India. Local authorities are investigating. Coffee Day Enterprises Ltd., Mr. Siddhartha’s...

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