Ineos will open its first UK Grenadier retailer in June ahead of the off-roader’s market launch in July. The outlets will be based in existing Audi, BMW, Ferrari and Ford dealerships.
Ineos plans to"make the buying process as convenient and painless as possible" with an equal focus on providing a digital retail model and a physical dealer network.
Globally, Grenadier owners will be able to have their car repaired and maintained at some 10,000 Bosch outlets in 150 counties. Pearson previously explained that the Grenadier's predominantly built-to-order production model means the company won't be"proactively building stock", because customers"will want to do their own thing". He suggested that lead times will be in line with what is"typical" of other manufacturers.
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