From rushing home to take care of her two-year-old son to sketching in her Little Havana studio, Ines Vieira Varela shares her 9-to-5 wardrobe strategy.
of sustainably made, minimally minded tops, pants, and dresses produced with eco-conscious fabrics like organic cotton, hemp, Tencel, linen, and silk. Varela also designed a few pieces of jewelry, including a beaded necklace with letter charms that spell out. Everything in the Norte offering is produced locally and in small batches to avoid creating unnecessary waste.
The name Norte comes from a Spanish expression that translates to “losing the north,” meaning that someone or something has lost its way, or is acting in an erratic manner. As noted on the Norte website, Varela believes that “certain aspects of the fashion world, driven by the fast-fashion phenomenon, have ‘lost their north’ by encouraging overconsumption of lower-quality goods that harm the environment and clutter your life.
Varela lives her brand’s ethos each and every day, too. When she isn’t wearing Norte, or other brands she loves like No. 6 and Reformation, she is dedicated to buying vintage, dressing for both day and night in garments that hold true meaning for her.
Below, Varela shares some insight into dressing for her 9 to 5 with all stylish signs pointing north.
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