A statement of caution warns, “We strongly ask that while hunting for selfies you don’t fall in the ash dump!”
Photo: @maldives_nsk/Instagram Influencer culture is, literally, rebranding a chemical waste site in Siberia as a luxurious tropical destination.
The New York Times reported on Wednesday that some social media mavericks have been churning out images of themselves at what appears to be a pristine turquoise lake. Sometimes the presence of a filter is of great comfort . In this case, no filter is required since the sumptuously blue water does not reflect a peerless sky but rather calcium salt and metal oxide deposits. That’s because the body of water is truly a man-made waste site for Heating and Electrical Station Number 5, a power plant.
Located just outside Novosibirsk, the largest city in Siberia with a population of 1.6 million, the faux lake has drawn a slew of beautiful people in search of clicks, enchanting them into doing yoga on its shores and even posing in bikinis that hopefully remain dry. Many on social media have dubbed the site the “Maldives of Novosibirsk.”
The craze has become severe enough that the Siberian Generating Company, which operates the power plant, issued a statement of caution, saying that while the water is “not poisonous,” and its radiation levels are “normal,” the water has a high pH value due to all the coal ash in it, which could instigate an allergic reaction: The company also warmed that it’s “almost impossible” to extricate oneself from the lake’s bottom.
Attention-grabbing? Yes. A bid to sell vacation packages to a toxic waste site? I doubt it, unless the Times follows this up with “36 Hours in the Maldives of Novosibirsk.”
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Instagrammers flocking to a gorgeous Siberian lake have been warned not to swim in it because it’s a chemical dump for a coal plantInstagrammers have been warned against swimming in a lake near the Russian city of Novosibirsk that has stunning blue water.
Leer más »
A Mammoth Problem Emerges in SiberiaThe emergence of mammoth remains from the permafrost has turned a remote Siberian region into a magnet for scientists, tour operators and ivory traders, creating a legal challenge for authorities who want to regulate the recovery and use of the frozen remains.
Leer más »
Amanda Seyfried Called Out a Major Influencer's Bikini Pic and It's So MessyAmanda Seyfried Called Out a Major Influencer's Bikini Pic and It's All So Messy
Leer más »
Digital Download: Wakeheart Aims to Disrupt Scent Market With Influencer CollaborationsWakeheart’s first influencer collaboration is with the Dolan Twins, who have a collective social media following of more than 40 million.
Leer más »
Amanda Seyfried slams influencer for 'flaunting' lifestyle amid criticism over her body image, privilegeAmanda Seyfried is the latest to take aim at Arielle Charnes after she posted a photo of her post-baby body.
Leer más »