Ingrooves Music Group has signed a global distribution for Mexico's Serca Music
Indie marketing and distribution company Ingrooves Music Group has signed a global distribution for Mexico's Serca Music, a leading regional Mexican music label. The deal covers new releases as well as Serca's rich catalog, which includes acts like Invasores de Nuevo León, Los Traileros del Norte and La Leyenda.
The first release under the new deal will be from Los Herederos de Nuevo León, a quartet made up by the children of the members of Los Invasores. Also expected to release music in the coming months are Intenso and Dezigual. "We found in Ingrooves a great digital Latin team that understands our music and a strategic partner for our growth in a new chapter in our company," said Serca's. Since the 1960s, Serca operated as a successful management/concert promotion operation devoted to regional Mexican music. In 2004, the Monterrey-based, family owned company diversified, opening its own record label, Serca Music. The company also includes a very successful publishing division.
"Serca Music has established itself as a quickly growing label in Mexico and the U.S. by focusing on Regional Mexican music and expanding its listener base at home and abroad," said, CEO of Ingrooves."Servando and his team have done a tremendous job and we are excited to be teaming up with them to fuel their continued growth for years to come."
Ingrooves has been steadily increasing its presence in the Latin market. Recently, the company opened offices in Brazil and signed a distribution deal with Pitbull's Mr. 305 label.
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