Verano Holdings’ cannabis cultivation center in Readington, NJ, is bustling, as the law, technology and market for the cannabis industry face rapid change.
You’re trying to grow on a craft basis, where you maintain that consistency and quality — but now"Three years ago, if you walked into a facility like this, you'd see almost no automation," Weiss said."It's really quite new."
It's a reminder that despite all the technology and automation surrounding the cannabis industry, you still can't replicate the human touch.They call it the “kitchen,” but really it seems more like a chemistry lab. Not even a real chemistry lab, mind you – the kind of chemistry lab you imagine when you’re a kid. I’d half-expect Bunsen and Beaker from the Muppets to pop out from behind a corner.
The ethanol extracts all of the nutrients out of the plant – like cannabinoids and terpenes – before the whole thing is decarboxylated, which is a fancy word for"heated like an oven." The heat both evaporates the ethanol away and activates the tetrahydrocannabinol, the psychoactive component of marijuana. That heat is crucial: It's the difference between eating raw cannabis and smoking a joint or placing a pot brownie in the oven.
It's one of only a few edible options available in New Jersey. At Verano’s Zen Leaf dispensary in Neptune, your options are mints , dissolvable or chewable tablets and the soft lozenges, about $30 to $35 for a pack of 10.To put it in context: Four years ago, I was sent on a week-long reporting trip to Denver to try and get a sense of what “legal weed” would look like in New Jersey.
This is the world of cannabis regulation in New Jersey. Under the marijuana legalization laws enacted by Gov. Phil Murphy in Feb. 2022, dispensaries are prohibited from selling any cannabis products “resembling food.” Regulations adopted by the New Jersey Cannabis Regulatory Commission specifically cover “syrups, pills, tablets, capsules and chewable forms” – with the rest prohibited.
According to cannabis industry analysis firm Headset, edibles accounted for nearly 12% of all cannabis sales in 11 states last year, nearly $1.6 billion – up from about $1.4 billion and $1.1 billion in 2020.
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