In Venice, Bottega is supporting a wide program of performances and partnerships with the art world while keeping a sophisticated, rather subdued profile.
The pandemic-delayed opening of the Venice Biennale has triggered a whirlwind of initiatives and events so dense as to tire even the most indefatigable social peacocks. For fashion brands, this year’s Biennale is a juicy opportunity to establish credibility with the art world. Fashion events’ during the opening weekend of “Milk of Dreams,” the Biennale’s official title, varies from the noisy and loud to the elegantly restrained.
Being the sole sponsor of Biennale Danza, which will run in Venice from July 22nd until July 31st, surely helps Bottega’s art cred, though for the last two years Bottega has consistently supported emerging talents in the dance world.
At the performance, which was followed by a seated dinner for 50 guests, Matthieu Blazy explained how the project came about. “It all happened in stages. First the idea of Venice, a place where history continues in time. Venice is no museum, rather a place where artistic conversations happen between different fields—art, dance, architecture,” he said. “Bottega was born in the Veneto region, so Venice is a sort of spiritual hometown for us.
Kaklea has never worked with a fashion brand before, so working with Blazy and Bottega Veneta takes on a special significance. “It’s not a world I’m familiar with,” she said. “I’m basically dealing with it as if it were a stranger, which is what most of my performances are about. They’re about displacement, discovery and experimentation rather than narration or simple display.
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