Inside Donald Trump's 'brilliant and sinister' merchandising operation

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Inside Donald Trump's 'brilliant and sinister' merchandising operation
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The reelection campaign is raking in millions selling everything from Trump plastic straws to 'Pencil-Neck Adam Schiff' T-shirts.

Brad Parscale had just boarded a Jet Blue flight earlier this month when the paper straw he was using ripped in half.

Even Democrats who’ve savaged the president over his environmental record offered grudging respect for the straw maneuver. Over the course of this year, the campaign has peddled an array of Russia investigation-themed items, including a top-selling “Collusion Delusion” shirt, “WITCH HUNT” mugs and “NO COLLUSION” beverage coolers.“We kind of let the news cycle pop," said Gary Coby, the campaign’s digital director,"and when we have an idea around it, we just go.

Trump officials point out that more than half of those who’ve purchased straws had never previously given to the president’s campaign. The campaign can return to those people later for additional donations — or to purchase more gear. “I think merchandising is going to be one of the big stories of the cycle,” said Gerrit Lansing, WinRed’s president and a veteran Republican digital strategist.

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