Inside Goyard, the World’s Most Elusive Luxury Brand

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Inside Goyard, the World’s Most Elusive Luxury Brand
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Their bags are seemingly everywhere... so why does the French fashion designer insist on remaining so mysterious?

, Sir Arthur Conan Doyle, and Jacques Cartier circumnavigated the globe on steamships, trains, and airplanes, with their belongings safely packed away in custom-made Goyard trunks and cases., who bought their first Goyard pieces in the 1930s and eventually became collectors, with a portfolio of Goyard-designed trunks, cases, travel bags, suitcases, hat boxes, pet accessories and more.

One rather infamous commande spéciale was commissioned in 1925 by Hugh Grosvenor, the 2nd Duke of Westminster as a gift for his lover, Coco Chanel. “The trunk was definitely a gift between clandestine lovers when it was ordered,” the Maison explained. The following year the Duke divorced his wife to propose to Chanel, who flatly declined. “Everyone marries the Duke of Westminster,” she said. “There are a lot of duchesses, but only one Coco Chanel.

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