The new recruitment initiative — iced after Majors’ Mar. 25 arrest for an alleged assault — had aimed to enlist Gen Z, for whom “patriotism doesn’t really play.”
a woman during a domestic dispute and since scrubbed from the organization’s official channels, was no ordinary sequence of commercials. The two spots, filmed in the Southern California area in January, were crucial components of a much larger ongoing rebranding effort for the military force as it pivots its recruitment message for Gen Z in the years following the Afghanistan drawdown.
had spoken with the campaign’s architects about its rollout: Major General Alex Fink, head of Army Enterprise Marketing — equivalent to a corporate chief marketing officer — as well as John Carstens, executive creator director of Team DDB, its ad firm. Both discussed why Majors, whose criminal defense attorney has announced he’s “completely innocent,” was their ideal front man.
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Jonathan Majors Arrested for Assaulting Woman in NYC, He Denies ItJonathan Majors was arrested in New York City this weekend, but the actor insists he's done nothing wrong.
Leer más »
Actor Jonathan Majors Accused of Assault in NYCA rep for the star denied the allegations, saying he’s “done nothing wrong” and looks forward to “clearing his name.”
Leer más »
Jonathan Majors Arrested for Alleged Assault, Rep Says Actor “Did Nothing Wrong”A representative for Majors told The Hollywood Reporter that the actor has 'done nothing wrong.'
Leer más »
Jonathan Majors Arrested For Alleged Assault In New York, Actor Denies WrongdoingJonathan Majors was arrested on Saturday in New York on domestic violence allegations after a dispute with a 30-year old woman. According to a statement from the NYPD, the woman told officers that …
Leer más »
Jonathan Majors Arrested for Alleged Domestic Violence, Issues StatementMarvel Cinematic Universe and Creed III star Jonathan Majors was arrested on Saturday following an alleged dispute with a 30-year-old woman.
Leer más »
Actor Jonathan Majors arrested for allegedly assaulting woman in ManhattanPolice say that Majors, 33, was involved in a domestic dispute with a 30-year-old woman. The woman told police she was assaulted and Majors was taken into custody.
Leer más »