“Seeing white women on tik tok getting Mielle products that specifically says ‘for black hair’ makes me sick because now it’s going to sell out and double in price,” a Twitter user alleged. Read BLeighHoward's full story on the heated debate:
said the phenomenon of white beauty influencers co-opting Black trends is nothing new.
Jones pointed to the history of Black women being oppressed over their afro hair textures and the lack of products made specifically for them. Due to the natural hair movement within the Black community over the last decade, she said it has opened doors for Black women to explore healthier and more viable hair products.
“Y’all look clinically insane trying to stop Mielle from increasing their revenue ..... like seriously,” tweeted social media influencer @“Getting your knickers in a twist because white women are using a black-owned rosemary hair oil makes no sense,” posted a. “Black naturals have embraced Ayuverdic hair practices for how long now? If South Asians now ask for their Amla powder back what will you say [tsk tsk].
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