Inside the Jawn-Obsessed Newsletter Nailing Down Exclusives With Jerry Seinfeld and André 3000

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Inside the Jawn-Obsessed Newsletter Nailing Down Exclusives With Jerry Seinfeld and André 3000
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  • 📰 VanityFair
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Inside Blackbird Spyplane, the quarantine-born fashion newsletter for “compulsive jawns-coppers” that counts Jerry Seinfeld and Lorde among its interview subjects.

, André promoted the T-shirt line, discussed the definition of “made ethically,” and got nostalgic about a particularly favorite military jacket.

High-wattage gets aside, Wylie and Weiner emphasize that the core of “Blackbird Spyplane” is an appreciation for the small-scale finds and local makers—everything counter to the usual slash-and-burn nature of the fashion industry that wholly horrified them once on a past trip through the Mall of America. “Miles and miles of future landfill,” Weiner shuddered.

“We sold two of them, and then Lorde texted me and said, ‘Dude, I saw you guys made T-shirts. Are there any left?’” Weiner told me, unwittingly making me aware that none less than the Grammy-winning songstress herself had copped the cool newsletter merch I’d so coveted. “I said, ‘There’s one extra-small long-sleeve white T-shirt,’ and she was like, ‘That’s my size!’” Weiner laughed. “So the last one sold to Ella. That felt like the gods smiled upon this undertaking.”

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